Instant film arrived, 35mm SLRs became affordable and color negative film went mainstream.
Polaroid's SX-70 in 1972 and the OneStep in 1977 made instant photography a household habit. Prints developed in daylight in the palm of your hand, with soft contrast and a warm, faded cast.
At the same time, Japanese manufacturers made the 35mm SLR affordable. The Canon AE-1 added automatic exposure, the Pentax K1000 stayed fully manual, and both sold for years to students and families.
Most of those photos were shot on color negative film processed in C-41 chemistry and printed at a lab, which gave the decade its familiar warm, slightly yellow tone.
1970IMAX 15/7065mm, 15-Perf, Large Format Cinema
1970Yashica Mat-124G6×6 TLR, Yashinon 80mm f/3.5
1970Mamiya RB676×7 Medium Format, 90mm f/3.8
1971Canon F-135mm Pro SLR, FD 50mm f/1.4
1972Canon Canonet QL1735mm Rangefinder, Canon 40mm f/1.7
1972Film Negative (C-41)Unprinted Color Negative
1972Olympus OM-135mm SLR, Zuiko 50mm f/1.8
1972Polaroid SX-70Instant SLR, Folding
1972Zenit-EHelios-44 58mm f/2, Soviet SLR
1975Contax RTS35mm SLR, Zeiss Planar 50mm f/1.4
1975Found FootageDeteriorated Film, Aged & Dusty
1976Canon AE-135mm SLR, FD 50mm f/1.8
1976Pentax MX35mm SLR, SMC Pentax 50mm f/1.4
1976Pentax K100050mm f/2, Ilford HP5 B&W
1977Polaroid OneStepInstant Film, 116mm f/14.6
1978Canon A-135mm SLR, FD 50mm f/1.4
1978Praktica MTL 335mm SLR, Pentacon 50mm f/1.8
1979Chinon CE-435mm SLR, Budget K-Mount
1979Olympus XA35mm Rangefinder, 35mm f/2.8Free on iPhone. Every camera and every effect is included.
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