MAMIYA · 1970

Mamiya RB676×7 Medium Format, 90mm f/3.8

The Mamiya RB67 (1970) recreated as a live camera effect on your iPhone. Real color science, lens character, and film grain — all in real time.

Free download · No ads · No tracking
Mamiya RB67 photo effect preview
YEAR1970
TYPEMedium format
MAKERMamiya
FORMAT6×7 Medium Format, 90mm f/3.8
HISTORY

About the Mamiya RB67

The Mamiya RB67, introduced in 1970, earned its name from the 'Revolving Back' that allowed seamless switching between portrait and landscape orientation without repositioning the camera. Its 6×7 format, bellows focusing, and legendary Mamiya-Sekor lenses made it a studio workhorse. The 90mm f/3.8 lens became the industry standard for portrait photography, and the RB67 system dominated professional studios through the 1990s.

RetroCam recreates this look using real optical data: color temperature curves, aberration profiles, grain structure, and tonal response. The result is a live camera effect that feels authentic, not just a filter slapped on top.

THE LOOK

Effects applied

Each effect is calibrated to match the real optical and chemical characteristics of the Mamiya RB67.

Color TemperatureSaturationContrastSharpnessChromatic AberrationBarrel DistortionVignetteFilm Grain
SAMPLES

Shot with Mamiya RB67

Sample photos taken with the Mamiya RB67 effect in RetroCam.

Photo taken with Mamiya RB67 filter in RetroCam app
Mamiya RB67 — Sample 1
Photo taken with Mamiya RB67 filter in RetroCam app
Mamiya RB67 — Sample 2
Photo taken with Mamiya RB67 filter in RetroCam app
Mamiya RB67 — Sample 3
SAME ERA

More from the 1970s

View all 1970s cameras →
SAME TYPE

More medium format

View all medium format →
RetroCam app icon

Load a roll.

Free on iPhone. Every camera and every effect is included.

Download for iPhone$0 · NO ADS · NO TRACKING