BRAND · 2 DEVICES
1972–1977

Polaroid cameras

Edwin Land's vision put a darkroom inside every camera and created an entirely new way to share photographs.

01 / ABOUT

About Polaroid

Edwin Land demonstrated the first Polaroid camera in 1947, astonishing the world by producing a finished photograph in 60 seconds. The SX-70, introduced in 1972, was a marvel of engineering — the world's first folding SLR instant camera.

Artists like Andy Warhol and Ansel Adams embraced Polaroid as a creative medium. The format's physicality — watching a photo develop before your eyes — continues to captivate photographers today.

02 / THE CAMERAS

Every Polaroid in RetroCam

2 DEVICES · 1972–1977
03 / RELATED

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